Whatsapp for Business
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Yes, in order for you to initiate a conversation outside of the 24-window, you need to send a Message Template. Message Templates must be pre-approved by Facebook before you can use these to prevent companies from sending unapproved messages to their customers.
When you enrol your current WhatsApp for business number for the WhatsApp API you cannot use this same number in your WhatsApp for business App. You can use the Botsquad inbox App to send messages to customer similar to using the WhatsApp for business App.
WhatsApp numbers that are associated with WhatsApp API cannot join groups and send messages within a WhatsApp group. You can broadcast the same (templated) message to multiple customers.
Our use of the WhatsApp for business API is dictated by Facebook policies and technical implementation as described on the following page: